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Our Expertise

Developing Sustainable Brands

In order to create lasting brands, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints. Throughout this process, we ensure your brand is correctly aligned with your business strategies.

Sustainable Relationships

1. Strategy & Awareness Planning

Every brand needs a plan to sweep consumers off their feet. By infiltrating our audience's mind, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients' and their competitors' products. This helps us uncover unique insights about their culture. We then develop an actionable plan that's grounded in reality.

Sustainable Relationships

2. Connected Experiences

At Base Concepts, we create integrated experiences and open channels for conversations that keep humans connected to brands. We develop holistic platforms and ecosystems that help brands become a lovable part of their audience's everyday lives.

Sustainable Relationships

3. Insights & Optimization

To ensure effectiveness of your Brand across multiple audiences, we create optimized Brand Strategies that Amplify the positive and correct the negative by analyzing human behavior, conversation and feedback thus ensuring your brand developments can better meet your consumer's needs.

Sustainable Relationships

4. Brand Development

A Brand is not something you just hold in your hand, but it plays a key role in marketing your Products/ Services and gaining acceptance from your customers. We believe Brand Development and marketing should be integrated. For today's consumer it's not what you're buying, it's what you're buying into and your Brand is the measure of what they are buying into.

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Overview

At BLITZ, we find ways to create authentic relationships between brands and consumers — blurring the line between product and service, functional and emotional, physical and digital.

Tribes & Spaces

We believe that people derive their sense of authenticity and identity from their tribes — unique subcultures that bring humans together. In each industry space, we don't just profile and segment consumers, we work to understand common interests and sacred rituals among tribal members. This allows us to create contextual and relevant experiences for these spaces.

Human Needs

Basic human needs are at the source of all consumer behaviors. We work with brands to understand not only the conditions of the consumer, but also their motivations. If we know why a consumer is in a brand's space, we can communicate with and serve them more efficiently.

  • Needs that Move Us

    Some basic needs drive consumers between industry spaces and platforms, affecting our attitudes in those spaces.

  • Needs as Lenses

    Consumers view messages through a series of lenses, including personal memories and tribal values. Emotional needs shape how we perceive brands.

  • Needs that Unite Us

    Common needs and values bring humans together. By identifying commonalities between tribe members, we can create powerful platforms for niche, authentic communication.

Brand Experiences

Consumers expect to stay connected to brands from awareness messages to their postpurchase experiences. For each touchpoint, we design brand experiences that are useful, informative, exciting and powerful for any platform in any consumer space.

Optimization

Because digital experiences can be quantified in real time, we measure consumer behavior and feedback to constantly improve every experience, brand touchpoint and future product development.

Compound Expertise

  • We became experts at understanding the landscape of:

    • Entertainment
      • Disney
      • Warner Brothers
      • FX
      • Universal
      • ESPN
      • NBC
      See the work
    • Corporate Responsibility
      • Nike
      • Starbucks
      • Naked Juice
      • GE
      • Marley Ventures
      See the work
    • Gaming
      • Xbox
      • Activision
      • EA
      • Nintendo
      • Blizzard
      • Ubisoft
      See the work
    • Technology
      • Adobe
      • Microsoft
      • Google
      • Cisco
      • GE
      • Epson
      See the work
  • Which taught us how to:

    • Tell a good story
    • Be truthful and authentic
    • Incentiveize participation
    • Simplify the complex
  • And we discovered that this experience can be implemented across verticals:

Capabilities

Need to see everything in one place? This page is for you.
  • Strategy and Planning Services

    • Brand Strategy and Positioning
    • Product Design and Development
    • Branding and Brand Destinations
    • Media and Banner Development
    • Company Profile Development
    • Large Display Brand Experiences
    • Kiosks and Point of Sale
  • Website Solutions

    • Website Design and Implementation
    • Brand Marketing and Destination Sites
    • Corporate Websites
    • Self-Service, Support and Ecommerce sites
    • Product Launch and Campaign Microsites
    • Content Management System Design and Implementation
    • Website Performance Optimization
  • Architectural Interior Design (Spacial Branding)

    • Gypsum and Aluminum Partitioning
    • Floor Finishes
    • Suspended Ceiling
    • Vertical Blinds
    • Furinture Fittings (Reception desks, Lounge)
    • Structured Cabling
    • Electrical Works
    • Raised Floor